The dating website MatchUrLove.com presents a landing page that is very average. You can find a registration form and nothing else. At least the registration is free. What could go wrong? In the background there is a stock photo of a very old woman riding a bicycle. Their target is clear: older, lonely men who are not familiar with the internet. They are looking for easy prey.
We are amazed at how little effort was put into the making of this website. A registration form, a stock image of a woman and a single sentence to entice people to sign up. After creating an account, we confirm our doubts. The interface of the website seems to be a copy and paste of the operator’s other dating websites.
The registration is free, but useless. The users cannot read or send messages, nor can they see the full profiles of the other members. The website proposes different subscription plans. The shortest one will run for 3 days and is assumed to be a trial version of the longer subscriptions.
The terms and conditions read
All paid subscriptions automatically renew for the period and price that you signed up to. You may cancel the auto-renew feature [...] but you must act at least 3 days (that is, 72 hours) prior to renewal date.
While the website proposes different types of subscriptions, this one appears the most attractive and that is where the scam lies. All subscriptions automatically renew if not canceled. This is what it means if a new user subscribes for the proposed 3 days plan. First, they will literally be unable to cancel the auto-renewal feature. Second, they would get stuck in the monthly paid plan.
The operator of the website is Porticato Media Ltd, which is a company based in London, UK. We are extremely familiar with this operator and have reviewed countless examples of their other scam dating websites. This one is no different. We found many negative user reviews regarding this company on the web. The experience that comes back the most often is of a subscription trap that is extremely difficult to get out of.