MatureAndReady.co.uk: Detailed review by our expert team

Pros and cons of MatureAndReady.co.uk

A brief overview of the advantages and disadvantages of MatureAndReady.co.uk

Introduction

MatureAndReady.co.uk markets itself as a dating website where users can easily meet mature ladies for hookups. The design of this website is not very glamorous, and it looks a bit outdated. There are very few explanations of what the website is about and what services they offer. At the same time, an attentive user will notice the fine print at the bottom of the page. There, the creators reveal the stiff prices for chatting on this site, while making it clear that real-life meetings are impossible to arrange through this site.

This website is no different from many others created by Midsummer Online BV, a Dutch company from Groot-Ammers. In fact, the landing page is exactly the same as all the other sites they developed, and they have made minimal efforts to change the domain name.

Usability and design

First impression

The registration form stood out on the landing page when I first opened the website. It was superimposed on a background full of profile pictures in muted colors. I was invited to sign up for free and find the profile of my dreams. There are very few details about the services that are offered. However, I noticed a warning in small print at the bottom of the page regarding the presence of so-called “fictional entertainers.” This text was strategically placed in a manner that made it difficult to spot so that it will easily go unnoticed by most people.

Navigation

The first thing I noticed was that the profiles on this site looked like they belonged to real people instead of overly photoshopped models. That being said, these models were skimpily clothed or wearing daring lingerie. Furthermore, I immediately received several messages asking me to hook up or share fantasies, which seems hard to believe. After all, I had not even filled out my profile or uploaded a photo at that time. This sequence of events should raise some concerns even for users with little to no experience with online dating.

Registration process

Users can sign in on the website with their Google, Microsoft, or Yahoo account. Alternatively, they can register with an email address the traditional way. The registration form asks for gender and sexual orientation, date of birth, city, email, username, and password. Once users click on “join now”, they are asked to agree to the Terms and Conditions. Right away, users receive a confirmation email to verify their account and continue. Users then must log in with their newly verified account and proceed to the members’ area.

General Terms and Conditions

With this short paragraph, the operator of the site admits the use of fake profiles who take the initiative to interact with real users. They intend to prompt visitors to buy a credit package to continue conversing with other members of the site. These conversations will never result in an actual date, the general impression of the website is misleading.

Excerpt from the GTC

Midsummer Online B.V. explicitly reserves the right to send calls on MatureAndReady.co.uk through self-created profiles. These are fictitious profiles with which no physical agreements are possible.

Functions and tools

Main functions

The members’ area is designed to provide a seamless and engaging experience. Profiles stand out and often initiate interactions with explicit messages. Users can explore other profiles in the “Members” section, or save their favorites in “My Wish List.” The platform uses “Credits” as virtual currency to unlock features and interactions. In “My Visitors,” users can see who has viewed their profile, adding a layer of intrigue. Customization options are available in the “Settings” section, where users can tailor their profile to their preferences.

Communication takes place in “My Mailbox,” serving as the central hub for conversations. For a more lighthearted interaction, the “My Flirts” feature allows users to exchange flirts as an alternative to traditional messaging, adding a playful touch to connections.

Communication tools

I wouldn’t say that there are any actual communication tools on MatureAndReady.co.uk. The reason I say that is because users can’t really meet new people through this website. As far as I can tell, most profiles are fake. This website is just a pastime where users can have a sexy conversation with a made-up character at best. There is probably an audience for this type of communication service, but that is not what the website is advertising. Despite the warnings in fine print, MatureAndReady.co.uk generally looks like a real online dating website, even though it isn’t.

Special features

This website has no special features.

Security and data protection

Privacy policy

The privacy statement explains what kind of data the website will collect from users, how it will be handled and stored, and in what cases it will be shared with third parties. It is primarily about acting with the user’s consent. However, users must agree to all the terms if they want to create an account on this site.

Security measures

This website protects the users’ privacy by not showing the domain name on the user’s Bank or PayPal statement. Transactions are secured and processed through a payment solution called “Pay.” There are no further mentions of security measures. We also know that the operator does not check if users are indeed adults.

Target group analysis and matching quality

Demography

The platform mainly targets straight men who have a thing for mature women. The website has a lot of X-rated content, so it is aimed at users aged 18 and up. I mentioned straight men, although people with other sexual orientations can sign up as well. However, after many years reviewing the online dating industry, I know that females rarely fall for this particular type of erotic fantasy chat. Most complaints online come from disappointed straight males. Since they are the most likely customers, the images on the landing page clearly target them.

Matchmaking algorithm

The website does not have a matchmaking algorithm.

Costs and price-performance ratio

Free vs. paid functions

A free account allows users to access basic chat features, enabling them to receive and read messages. They can browse through profiles, view photos, and read bios. However, free users are not able to send messages or try out the chat feature, even after verifying their accounts.

For those who choose to upgrade, the primary benefit of purchasing a credit package is the ability to send messages in the chat. Each message requires payment, which is deducted from the user’s virtual wallet on the platform. The platform includes several features designed to enhance the user experience. In the Settings section, users can personalize their profiles to match their preferences. The My Mailbox feature serves as the central hub for managing online conversations. Additionally, the My Flirts option provides an alternative to standard messaging, allowing users to interact in a more playful and unique way.

Price structure

As you can see, the price per message varies between £1 and £2.50. No matter how short your conversation is, the rates are wild for a fantasy chat service. Particularly because users need to purchase one package with a minimum of three messages before they even realize that the chat characters are not real. So, at least it is a one-time payment without recurring fees involved. The website takes Visa, Mastercard (credit and debit) and PayPal. The purchase will appear as “PAY.NL * MIDSUMMER +31854009964 NLD” on the bank statement, so at least it is discreet enough for the client.

Contact details and customer service

Operator

Midsummer Online BV, Lorentzweg 22-A, 2964LN Groot-Ammers. The Netherlands

Company registration

Registration number: 69645825

Mail address

support@MatureAndReady.co.uk

Support

Otherwise, you may contact them by filling out the form at https://www.matureandready.co.uk/helpdesk

Conclusion and recommendations

Unfortunately, MatureAndReady.co.uk can’t be considered a legit dating site. It is rather a fantasy sex chat service, where people can maintain shallow conversations with spicy profiles created by the operator. The company behind this is Midsumer Online BV, from Groot-Ammers, The Netherlands. In general, novice users would probably think this is an actual dating website, because the overall impression is misleading.

The website features an expensive chat where users must pay for every single message. The fantasy characters bait the visitors with explicit messages, hoping to tempt them to buy a pricey message bundle for the experience. Even if a user knows about the fictional profiles, the conversation won’t be very stimulating.

User experiences and ratings

User feedback

The platform doesn't feature any user testimonials.

Reviews on the Internet

Appendix

Sources:

MatureAndReady.co.uk

Methodology:

This report is based on an analysis of publicly available information on the website of MatureAndReady.co.uk.