LocalLoves.co.uk review
2/6
Above-average negative reviews from current and former users!
Our review of LocalLoves.co.uk revealed that it is a website that provides a negative experience. While the site may seem appealing at first, the reputation of other dating sites in the same network operated by Dating Lab LTD is poor, and the operator appears unreliable. Data protection is questionable, subscriptions can feel like a trap, and the chances of finding a successful match are very low.
Operator: Dating Lab LTD
All platforms (4)- Country: United Kingdom
- Rating of this review: 2/6
- Unreliable Operator
Facts table
| Category | Details |
|---|---|
| Operator: | Dating Lab LTD |
| Registration: | Location, username, password, Email + verification. |
| Costs: | Subscription plans such as a month for $36, 3 months for $72 ...etc |
| Chat logic: | Subscription system. |
| Mechanisms: | Questionable recurring subscription. |
| Termination: | Subscriptions are cancelled through the Account Settings in the Subscriptions Status Page; Account deletion via profile. |
| T&C notics: | Evidence of chat moderation is unavailable. |
Recommended dating platform we rated positively:
Screenshots




Usability & User Experience
LocalLoves.co.uk attracts users with an offer of free registration and the appearance of a large, active community. The landing page displays a few profile pictures and includes testimonials from members, giving the impression of genuine engagement. However, based on our experience and first-hand testing with other sites from a similar operator, the reality can be disappointing.
Although this platform does not explicitly disclose the presence of fake profiles or moderated chats, the likelihood of encountering scams remains high. The onboarding process feels casual and is not closely monitored, which may contribute to issues. Reviews from previous users across this network frequently report little to no success, which is perhaps unsurprising. On the positive side, the user interface is intuitive, allowing easy navigation between profiles, messages, and search features. Matchmaking plays a central role on this site, facilitated both by algorithm-driven suggestions and customizable search tools.
Functions & Features
Users completing their profile is essential; describe yourself, the type of person you’re looking for, and your preferred relationship. Once set up, the platform then helps users find matches through intelligent two-way matching, basic and advanced searches, and swipe-style discovery. There are multiple search options, including filters for age, location, gender, keywords, and even by username. Messaging is private and straightforward, and users can block or report members who don’t meet the necessary standards.
Users can save profiles they like to “Favorites”, see profile visitors, track fans gained through profile liking, and manage private photo “Invites”. The platform has free and paid features. While features like swipe-style are free for those looking for new connections, users pay for messaging and subscription gifts to enhance the overall experience. The cost details and benefits are communicated upfront, making it impossible to sight any future rip-offs.
Cost structure
LocalLoves.co.uk offers subscription plans billed upfront: £120 for 12 months, £75 for 6 months, £50 for 3 months, and £25 for 1 month. Subscribers can gift a subscription to another user starting at £7.50. Users can also add a Premium subscription for £11 per month, allowing everyone to reply for free (available on plans of 3 months or longer). Payments are made via debit or credit card, and automatic renewals may process up to 24 hours before the next renewal, so users would need to cancel at least 48 hours in advance to avoid charges.
This online platform has its pros and cons when it comes to adopting an automatic renewal model. While it offers an uninterrupted flow of premium services, former users of sites operated by Dating Lab LTD warn about rip-off risks. Recurring payments can be hard to cancel, and this has been highlighted in some reviews.
Security & Privacy
According to the platform’s Privacy Policy, user data is protected with encryption such as Transport Layer Security (TLS). Still, there are notable concerns regarding how data and privacy are handled. The operator of this site manages a large network of dating websites, where user profiles are shared across the entire network. This means that once users register, their profile may appear on multiple related sites. Since the network includes platforms from many different categories, this broad visibility may not be ideal for users who prefer to remain within a specific niche.
Some of the partner websites are online platforms where users can explore all sorts of fetishes platforms, which is something one would likely never choose to appear for privacy concerns. This setup can seriously impact the user experience. Additionally, dating platforms that don’t enforce proper profile verification cannot offer real protection to their users. This gap makes it easier for fake accounts to slip in, increasing the risk of scam activity.
Special features
While this online platform includes numerous functions and tools, none of them particularly stand out. Users can search for profiles using simple filters such as age and location, or by specific keywords and usernames. There are also browsing options that let users view categories like recently updated profiles, favorites, new members, or online profiles. This platform provides its own match suggestions and also offers a swipe-style feature for discovering new connections. Additionally, users can leave personal notes on someone’s profile page.
Beyond the paid communication features, this platform offers an exclusive perk for subscribers. Since only paying members can start conversations, subscribers are given the option to gift a subscription to any free user they’d like to talk to, making it easier to connect without delays. Profiles that can receive messages from free users are marked with a small indicator on their message icon, helping users quickly see who is reachable.
Conclusion
Our review of LocalLoves.co.uk shows that the platform is untrustworthy and therefore not recommended. Its operator, Dating Lab LTD, has a poor reputation, with many users of its other sites reporting scam-like practices. User complaints cover issues like difficulty cancelling subscriptions, zero success and other serious concerns that suggest the platforms cannot be considered legit.
Recommended dating platforms we rated positively:
This report was created by the DatingPlus24 editorial team. We have been testing dating platforms for years using standardized criteria (usability, functions, cost, security, ToS evidence) and documenting fraud patterns like fake chats, moderators and cost traps.
Updated on December 3, 2025
Our methodology: Insights into our testing process


