Like many other online dating websites from the company Norfex Holdings Ltd, this platform gives almost no information on the landing page. All that the users can read is that registration is free. This may be enough for many customers to decide to give it a try, because the registration process is simple and only requires a valid email address.
Unfortunately, after registration, users will find out that any use of the site is impossible without a paid membership. In the best case, the user will feel frustrated and just leave the page. But in some other cases, users would be seduced by the cheap price of the trial membership offered by the company. This is when the scam will begin. The users can choose to subscribe to different plans.
Here is a statement from the terms and conditions
You can purchase all of these premium services when you register or after you register and you may subscribe to the premium services for various lengths of time (e.g., 3 day or 1 week trials, and 1, 3 or 6 month subscriptions)”
However, nobody wants to subscribe for several months to an expensive service that they have not even tried. So, most of the users will opt for the cheap and short 3-day membership. But this is not a problem for the company. They already know that even if the user subscribes only to a 3-day membership, it will end up being a monthly subscription. The way they do this is extremely easy. First, all memberships at MeetSweetHeart.com will automatically renew. This is not a scam. In fact, it is common practice in most of the services that people contract online nowadays.
Here is the extract of the terms and conditions referring to this
All paid subscriptions automatically renew for the period and price that you signed up to. You may cancel the auto-renew feature to avoid recurring charges, but you must act at least 3 days (that is, 72 hours) prior to the renewal date if you subscribed via desktop application.
But normally, any service with automatic renewal, will also offer an easy way to cancel it. On MeetSweetHeart.com this is not the case. In fact, cancellation in time of the 3-day trial membership is just impossible. This is because the cancellation should be done at least 3 days in advance. That is why this is a subscription rip-off and a subscription trap. We have much experience with Norfex Holdings Ltd, and we have written reviews about many dating websites operated by this company. Unfortunately, they continue to use the same scams.