At first glance, the site looks as though it offers a credible service. The homepage is professionally designed and provides a lot of information about the services offered. As part of our review, we decided to register to see if the experience lived up to its promise. First disappointment: after the free registration, you can’t do anything on the site unless you sign up for one of its subscription packages.
This is of course not a scam per se, since you may after all be willing to pay to send messages. But being able to talk to real people should be a normal expectation: right?
The following note is from the terms and conditions
These messages (hereinafter referred to as “Promoted Messages”) can be created using a template containing text that has already been written or can also be written or modified by the user. We may check and/or edit all such Promoted Messages (…). We exercise these checks and edits at our sole discretion and without any notice to the sending user.
Understandably, users assume they are chatting with people who actually resemble those shown in the profile pictures posted on the site in the hope that a real date will occur soon. However, as we can see from the TOS, this is obviously not always the case. In fact, LoveChemistry.com relies on fake chat operators trained to entertain users while ensuring they sign up for an automatically renewable subscription. Hence, the chances of getting poor are high, while those of actually meeting someone are tantamount to zero.
This is how the subscription trap works, reflecting an organized racket on the part of the operator, Antheia Services Ltd, a company based in Larnaca, Cyprus. First, you will be offered a trial subscription of 1 to 3 days. Why take longer before you try it out, right?
However, you should know that all subscriptions are subject to an automatic renewal billing policy. Since the deadline to cancel the trial subscription is 24 hours in advance, it is physically impossible to cancel the 1-day trial membership option in time, meaning it will be renewed indefinitely. Consequently, users can quickly end up stuck in a long and costly subscription trap. This is a blatant rip-off we have come across many times before.