The landing page on EzyHookup.com looks fairly promising thanks to its simple and elegant design and the abundance of information it provides to the reader. After a simple registration process, you have the chance to search for a suitable partner by using a lot of useful and interesting tools. The most appealing profiles can be added to a list of favourites. Moreover, the speed date game offers the perfect feature to find a quick match and start chatting with someone living right next to you.
All in all, the first impression of EzyHookup.com is reasonably positive. However, we cannot help but notice that nothing is said about costs. To someone with our experience in the online dating industry, this is a clear alarm bell. This lack of transparency can give the false impression that interacting with other members will be free of charge. But the reality is completely different. After signing up, you soon realize that free basic membership is basically useless. All you can do with this is view other profiles, whereas to communicate with them, you have to purchase coins.
The coin system
Coins are required to send messages and are sold in bundles of different sizes. Even though the cost of a single coin is not excessive, it’s worth noting that 40 coins are required to send just one message. It’s therefore easy to end up spending hundreds of dollars just for a chat with a single user.
The good news is that the company doesn’t operate any automatic renewal policy: each individual purchase has to be confirmed by the user. At least we can be sure this is not a subscription rip-off. The bad news is that regardless of how much money you spend, your chances of arranging a real-life date are close to zero.
The following is an excerpt from the Terms and Conditions
The Company operates system profiles (i.e. profiles connected to Accounts which have been created by the Company and which are either operated by contractors of the Company who impersonate the persons portrayed in such profiles or by a system designed to interact with users) and expressly reserves the right to chat with users through such system profiles in order to enhance the users’ entertainment experience. Physical contact with individuals behind such system profiles is strictly prohibited.
It’s just a fake chat
Although users are tricked into thinking they are talking to open-minded people, the person behind the screen is in reality just a fake chat operator trained to make people think their dreams will shortly come true. Unfortunately, this will never happen. The company that operates EzyHookup.com is Take Two Digital Ltd, which is based in Paphos, Cyprus.