The online dating platform BlackMatch.com has a target audience of Black singles living in the U.S. It has an appealing design, and we were able to find a lot of content on the landing page. This is a good sign. Due to our experience with dating websites, we know that transparency signifies reliability and trustworthiness. As we read through the site, we noticed the mention of a high number of members currently on this site. The main goal of users is to find a long-term relationship, but casual dates might happen from time to time as well.
What the website offers sounds promising to users. We also found some testimonials on the homepage. This website claims to have a high customer satisfaction rate. All in all, the website makes a good first impression. However, all the hard facts about the site are missing, which makes it a big problem.
According to the information provided by the landing page, this website has it all. Despite this claim, information about their matchmaking system is not provided. Also, the statistics of the site are not provided. They claim to have highly successful matches, yet they don’t reveal the number of members on this site. In the end, the landing page provides a lot of content, but none of it was useful information.
The site operator is Antheia Services Ltd, which is based in Larnaca, Cyprus. After learning where this company was located, we had a hunch that this was an unreliable platform. Cyprus is infamous for being an island filled with scammers. We did some research and found negative online reviews about the website. The operator does not have a good reputation, therefore the information on the landing page was not true.
Yes, the online dating website BlackMatch.com is a scam. The advertising on the landing page is misleading and wrong. A good example of this is that the site says they offer free registration, but users will be charged later. Information regarding costs is not provided before registering. After the registration process, costs will develop for a premium membership, which is a trap. As a result, not even registration is free. A subscription for a trial membership is offered, but it is possible to skip the payment. It is also possible to complete registration with a paid subscription.
The main problem with the trial membership is not that it is offered during the process of registering. This, of course, is not good at all and is the first sign of an unreliable website with a cheeky trap. The trial premium membership runs for three days. This is the only piece of information that was provided to us. It is not clearly stated for users to know that it must be terminated on time to avoid automatic renewal.
To sum it all up, users do not know when to terminate the subscription, nor do they realize that termination is not even possible. We have proof that the offered trial premium membership is a subscription rip-off. In the terms and conditions, it is mentioned that the deadline for termination is three days. Hence, the subscription for a trial premium membership must be terminated 72 hours before the term ends. This is simply not possible as the subscription runs for exactly 72 hours.
However, the subscription for a trial membership is the main problem with the site. While it is possible to skip payment during registration, it does not mean that new members are safe. After registering, the site operator uses a big variety of tricks to lure new members into a trap.
The main trick that this site does is to offer a trial membership right after users are done registering. At this point, the terms will vary a little bit, but it will still be a cheeky trap. We received many messages from other members right after registering. This is a sign of a moderated chat, although we did not find concrete evidence to back up this claim. In the legal information, the use of fake chats is not stated, nor did we find any text regarding fake chat operators or chatbots. Even the use of fictitious profiles is not mentioned.
In a way, the number of messages that we received could be considered proof of a fake chat scam. Due to our experience with dating sites, we were convinced that the messages we received were moderated. We also found some online reviews that came to the same conclusion we did about this site. Former users agree that this site uses fake chats to lure new members into a subscription trap.
The profiles did appear to be fake, due to the profile pictures being of high quality. We felt that the image quality and the fact that the members were all located in our region hinted at fictitious profiles. These factors in combination with the number of messages that we received within minutes are enough to affirm our findings.
One more important piece of information about the subscription trap is that the site operator uses fake chat to stimulate new members to chat. We have speculated that the fake chats are operated by chatbots and not by “fake chat” operators. The goal of bots is to encourage new users into purchasing a premium membership. Users are offered a trial subscription during registration and will be available again after registering if it was skipped during the process. The reason the trial membership is offered again is that it is the main trap. Other options are also available.
After the three-day trial subscription ends, it will renew to a monthly paid subscription. This is of course a loss of money. All the other subscriptions will renew automatically as well with no warning. This is a big problem as the site’s operator makes the process of termination difficult. Therefore, the expensive subscription for normal premium membership is another kind of trap. The chance of meeting a real match is zero on this site.
The company will ignore letters of termination or decline them without a justifiable reason. They will stall the termination process just long enough so that users will miss the deadline repeatedly. In the end, the premium membership will renew many times, even if it is not intentional. Cyprus is a hotspot for this kind of scam, which is probably why this unreliable company has based their operations at this location.
Scroll down to read the details of our BlackMatch.com review.